About Tamrista
A Lifestyle Built Around Dates
We believe dates are more than a fruit. They are a natural source of nourishment, energy and inspiration for a healthier way of living.
The Story Behind Tamrista
Tamr + ista
Tamr means “date” in Arabic. The suffix -ista is associated with someone who is passionate about, devoted to, or professionally connected with something — like a barista or a fashionista.
A Name That Reflects Our Passion
More than a fruit. A way of life.
Tamrista represents our passion for dates — their varieties, their natural goodness, their possibilities and the experiences built around them.
We believe dates can be part of modern food and everyday life: a natural source of sweetness, nourishment and energy, with a place in the choices people make every day.
Born in Iran. Inspired by Dates.
Our Roots
Born in Iran, inspired by the world of dates.
Tamrista is based in Iran, a country with a long history of date cultivation and a remarkable diversity of date-growing regions and varieties.
Iran is one of the world’s major date-producing countries, and its rich date heritage gives us a unique connection to the fruit at the heart of our brand. Hundreds of traditional varieties have been reported across the country, each with its own characteristics, flavors, textures and applications.
This diversity shapes our product knowledge, our sourcing perspective and our ambition to introduce the possibilities of dates to wider markets.
Iran
Our home
+ 400
Traditional varieties reported
Global
From Iran to world markets
Our Family
A Family Business with a Bigger Vision
Tamrista is a brand owned by Areta Tejarat Boutia, a family business founded by three brothers from the Samareh Taheri family.
Our family brings together different areas of experience, expertise and perspective, united by a shared passion for dates and the opportunities they can create.
What started as a family business is growing into a brand with a bigger ambition: to bring the natural goodness of dates into modern life and create a place where people can discover, experience and understand the world of dates.
Mohsen Samareh Taheri
Chief Executive Officer
Business leadership and strategic development.
Mehdi Samareh Taheri
Chairman of the Board
Financial and strategic governance.
Mohammad Samareh Taheri
Board Member & Commercial Manager
Commercial development, market building and business relationships.
Three brothers. One family. One shared vision.
Our Vision
Building a Platform for Date Experience
Our vision is to make Tamrista a platform for date experience and a trusted reference for the world of dates.
We see a future where dates are experienced far beyond their traditional form — through products, experiences, knowledge and community.
Our Date Hub will grow into a knowledge and information platform, while our social channels build a community around the lifestyle we believe dates can inspire.
Products
Natural date ingredients and date-based products.
Experiences
New ways to discover, enjoy and live with dates.
Knowledge
Reliable information, content and insights about dates.
Community
A growing community of people passionate about dates.
Tamrista
Discover. Experience. Learn. Be Part of It.
Our journey starts with dates — and grows into a lifestyle built around them.